Top 3 Mistakes to Avoid when Building a Personal Training Website

One of the best personal training business models is online coaching. While it is a relatively new model of personal training for profit, online coaching is experiencing tremendous growth. Advancement in online content sharing, as well as digital media, has dramatically increased the potential of online coaching.  

Personal trainers who work via the Internet interact with their clients through Skype (or other video calling services), phone, or email. Facebook and other social media platforms also form an essential part of online personal training for profit. The video calling services allow some face to face time, although at a distance, but possible all the same.   The beauty of online personal training is that you can get clients from different parts of the world. It also allows plenty of flexibility of time.

As a personal trainer, this model, will enable you to utilize multiple strategies to automate the process, and in turn, making it possible for you to work with hundreds of clients at the same time. One of the tools you will need to actualize this goal is a well-thought-out personal training website.   So, where do you begin? How do you determine if your website is good to go? If these are the questions running through your mind, you’ve come to the right place.

In the next section, we highlight the top mistakes to avoid when building a personal training website.  

1.  Creating a website without a clear idea of its purpose   The last thing you want to deal with is the consequence of a blurry vision of your website. This mistake will get in the way of accomplishing your online coaching goals. The lack of clarity will make it difficult for you to write content, besides making it hard for you to determine the features to incorporate. In such a situation, the struggle to build the website is inevitable, and you won’t help but keep going back and forth with a designer.   To get the job done, ensure clarity of purpose. The very first thing you should do is to generate a clear sitemap for your personal training website, including the pages, content, as well as functionality.  

2.  Being blind to the common problems that people face  A good number of personal trainers have failed terribly on the Internet. One common reason is the failure to position their training around the challenges that their target market face. A potential client will move on to the next online personal trainer if all you can promise is to make their dreams a reality.   A general message will not only bore your potential clients, but also send them away from your website, and never to return. Do not keep your prospective clients second-guessing what you are trying to say. You need to come out clearly and let the client know the exact things you can do for them. Ensure that the content on your website communicates precisely about what you offer. Remember; you are not in this business to sell personal training services. Instead, you are in it to sell solutions to problems.   Use content wisely to prove to your website visitors that you can help them. Make them feel that they can trust you. Apart from connecting with them on a deeper level, encourage them to take action.  

3.  Not owning your site and name   Let no one take advantage of you. Stay clear of web designers who want to register your domain name and hosting solutions under their name. That company is just interested in making money from your continued existence. The worst part is that they end up owning your website, and you get stuck with them come what may. You should be in ownership of the domain name and the site so that you are at liberty to move wherever you want. This freedom also protects you against the unexpected increase in fees.   Have these three top mistakes in mind when generating your personal training website. Avoiding them will push you several years ahead, save you substantial amounts of money, and most importantly, make your business fulfilling and profitable.